If you have ever attempted to set up and design your own web site, then you will know that it’s quite simple to get a basic web site up and running, as there is lots of guidance out there. One of the hardest and most crucial things is selecting which organisation to host your web site, unless you are a big organisation, you will not want to fork out for a dedicated server as they can be very dear. So what should you look for in a reputable web host for your business’s web site?

First of all, you should look for a hosting organisation that guarantees 99.9% up time, as you do not want your web site suddenly being unavailable as this could ruin any Online Marketing campaigns and also have a bad effect on your Search Engine Placement. The second most crucial thing is to possess an unlimited download limit, as you do not want your limit to be gone half way through the month, because you have had a lot of unexpected visitors, say because you have been running a campaign as part of your Online Marketing proposal. The other things you should be searching for in a web hosting package is a domain name, a few e-mail addresses, a vast amount of storage, at least 500Mb, support for a database or two, support of cgi, php, java and perl scripts, and also a comprehensive guidance system. But how much should all this set you back ? Not as much as you might think, around ?100 a year.

Now you have a base to host your web site and a domain name, it is time to start making your web site. If you use a good software package with some wizards and page templates, you may have a web site up and running in no time at all. At this point you should not rush the construction of the web site as you could end up with a very a poor Search Engine Placement. So to stop this from occurring, you should go through the stages a Search Engine Optimization Company would do.

You should start by analysing what keywords would be best to build into your web site, to get the maximum potential clients to your web site. There are some tools provided by Google to help you decide upon your keywords.

Now you have the keywords you want to build into your web site, it is time to start working these keywords into your web site. You should pick a few keywords per web page, and it is useful to use ones that are associated with the webpage contents. These keywords will have to be spread across the whole webpage, ideally keywords should feature in the webpage name, title, and in the webpage text, and they should be in the headings and body of the text. You should be careful not to overdo it, and ruin the flow or scheme of the text. Also, you should build the keywords in to the names and “alt” text of all the pictures, photos and graphics on your web site pages.

Now comes the end part of optimising your web pages. You will need to write the meta tag information in the HTML code, and a good software package will have a wizard to make it simple. You should include the most important keyword for that page in the meta tag page description. In the meta tag keywords you should indicate all the keywords that you have optimised in to that web page.

Now you have optimised keywords into your web site you will need to promote your web site search engine placing, by obtaining links to your web pages, so your Search Engine Placement is on the first page of results. This can be the most difficult thing to do, a reputable Search Engine Optimization Company will have its own techniques for securing important links, but as an individual the most you can do is low value reciprocal links. You might run an Online Marketing campaign that will essentially create links to your web site.