There is much debate as to what is the best way to increase business flow in the technological age. Pay-per-click or Online Marketing? It is something that would appear to have an straightforward answer but in reality is a little more complicated. Let us inspect the pros and cons to both pay-per-click advertising and Online Marketing.
Pay-per-click promotion is a service that works by charging the business owner every time their advertisement is chosen. Consequently meaning that the business only pays for the customers that visit their site; making advertising seem more profitable. Pay-per-click is used on a global scale by many well known companies for example Google ADWords, Yahoo! Search Marketing and Microsoft adCentre. These sorts of well known website allow pay-per-click advertising and many companies decide to use this system due to the appearance pay-per-click gives of being profitable. Unfortunately though this process is open to “click fraud” (the clicking of an ad without interest in the website at all). This is something that whilst not particularly grave is not beneficial towards the business owner. This leads me to think that it may not be the best kind of online advertising.
Online marketing is the marketing of services or goods over the internet to the advantage of the business due, hopefully, to the increase of customers and therefore profit. Online marketing can be achieved by the use of Search Engine Placement. This is the listing of a website on a search engine so that when chosen keywords are entered the website shows up in the search engine results list. This type of online marketing is very effective as once the website is set to show up on the results list there is nothing more that need be done by the organisation owner. Search Engine Placement is also very popular due to the amount of users, search engines get each day. “Research indicates that the average user of google.co.uk spends 13 minutes and 30 seconds on the site over a week” – The more people are searching the more likely your internet site is to be noticed by the general public. It is this that makes search engine positioning popular and in the long-run seem like the better option for online marketing.
How does one take advantage of search engine placement? The answer, an SEO Company. “What is an SEO Company?” I hear you say. An Search Engine Optimization Company is a kind of company that specialises in the choosing and placement of keywords upon a website to help with search engine placement. Putting keywords on a website in a certain way will help the website rise higher on the search engine results listings, therefore making the organisation more widely accessible to the general public. Whilst this is something that could be conducted by the organisation owner themselves it is usually better to hire in an SEO Company to help with the work-load. Such companies are specifically qualified in the use of search engine optimisation and can help the company get the most out of their online promotion in any of its forms.
Back to the first|original[/spin] question, which kind of online advertising is most effective; pay-per-click or online marketing. It is obvious that in the long-run online marketing is better and that pay-per-click is better in the initial stages, as it is a costly process and may lead to less profit than originally planned.
