In my last post, I talked about the importance of talking to your customers directly to get the most out of everything the internet has to offer you and your business.  In this post, we’ll talk a little bit about…

Viral Marketing on the Web PPC Affiliate
How many times have you followed links from one site to another and another – only to end up at the first website? The World Wide Web is easily one of the best mechanisms for Viral Marketing.
As discussed earlier, the simplest and most obvious way of getting people [...]

(Continued from the previous post: How We Tried to Make a Square Peg Fit Into a Round Hole With Early Online Media)

It’s all About Communication!

If traditional advertising was a speech, then online advertising is a conversation.

Your content, in all of…

Searching for the best home venture? I have a proposal that is definite to tickle your curiosity.
Definetly, you have been informed of eBay.com. Ebay.com is an online auction website which millions - yes, MILLIONS - of people visit each and every day. It is considered as the most popular online supermarket in [...]

(Continued from the previous post: Wasting Half Your Money on Traditional Advertising)

There was a reason that early online advertising was referred to as ‘New Media’.  Because it was new – really, really, new (hmmm kind of obvious eh?).

It was the…

Search engine marketing is in fact about ensuring that your homepage delivers what the viewer wants - and the search engines can figure out. Whichever site that follows these essential search engine optimisation ethics will do justice to your organisation, and once page optimisation is in place your webpage will start to rank for [...]

In order to account for these wide variations in factors, PPC Affiliate we suggest some general “baseline” ratios that should be achieved on any particular mailing. There should be more opens than bounces, or else the list is probably out of date. Also, there should be more click-throughs than opt-outs, otherwise the offer is poorly [...]