Earlier this year, Facebook dethroned Google as the world’s most popular website, with Facebook receiving more traffic in America than Google. Yet search advertising consultancies that place paid adverts around the internet are using almost none of their budget on adverts placed on Facebook. There are many reasons as to why not. Is applying search [...]

Clever advertises have begun to realise that people are not seeing classic forms of advertising, as people are spending increasing amount time on the world wide web. As a result it is becoming essential for businesses to have an online presence, even if they are not going to sell their services and products directly [...]

Once a new customer to your organisation’s website has become a regular client, he is probably going to arrive via a bookmark to the home page, but a new client could arrive via any page that a search result could direct him. The home page of your organisation’s website may not be the one with [...]

Let’s be clear, the largest market place on the globe nowcurrently is the internet. High Search Engine Placement is widely excepted, as being the best way forward in obtaininga winning sales campaign and a positive way of increasing internet presence. Of course, nothing can guarantee success, not even first page rankings, but poor ranking [...]

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Your content is what is going to truly make you a Trusted Expert – it is the single most important thing you can do.
If you’ve been following all the advice I’ve already given in the Trusted Expert series, you’ve already come up with something [...]

If you have ever attempted to set up and design your own web site, then you will know that it’s quite simple to get a basic web site up and running, as there is lots of guidance out there. One of the hardest and most crucial things is selecting which organisation to host your [...]

search engine optimisation is a marketing plan that is still not fully understood by many businesses. Many of the misunderstandings arising can be resolved by the search engine optimisation specialist managing the expectations of his client. The main area of contention is how long it takes for search optimization to enhance the organic search engine [...]